“Energy From” Patagonia photographic exhibit to premier at ETS17

It takes more than being yourself to incite potential brand onlookers into brand believers. It’s through meaningful alliances and purposeful design that collaboration forms genuinely, and has the potential to touch everyone. In less than a week, Zpryme in partnership with SAP America, Inc., aim to bring this to life at #ETS17 with “Energy From.” A visual metaphor by New York City photographer Brian Park, exploring the beautiful strength and vulnerability of Patagonia.

“We feel strongly that design and innovation is the way forward, and while we are a technology provider, we are here to make the world run better, and improve people’s lives one customer at a time. As a proud sponsor of ETS17: Design for Energy, while at the same time, partnering with Brian Park and Zpryme, allows us to take this very conceptual thought to what we hope will be an everlasting impression for our collective audience,” Lloyd Adams, national vice president, SAP for Utilities practice shared in a recent interview.

“As art and design continue to intersect in all aspects of energy, we want to host new ETS experiences that flip the paint lid on the day-to-day,” said Mark Ishac Zpryme Managing Director. “I’m so impressed with SAP America, Inc. and the fans of the show to do something expressive that bleeds into a new form of knowledge exchange and thought leadership—where my heart is.”

Hosted at the new 800 Congress venue, ETS17 attendees and online viewers will have an opportunity to experience raw emotion and allegiance to the beauty and body of work captured by Park. A campaign launched at ETS17 that related exhibit-partners hope encourages our energy ecosystem to pause and take action.

About SAP

As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 345,000 business and public sector customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.